A Message From The Chairman
In 2022, we committed to a strategic plan of vibrancy. Bold steps and themes that would enhance our communities and member and employees’ lives. We knew that through a year of rising rates and inflation, you would need us to engage in new ways to thrive together.
I am thankful to report to you that we did just that! Early in the year, as gas prices rose, you took advantage of our loan payment deferral program and got quick cash when you needed it as we adjusted to offering the $1,000 Whatever Loan year-round. Our team members loved being out in our communities, gifting over $5,000 in gas cards to you.
Our team also took on the initiative to become Certified Credit Union Financial Counselors to ensure elevated skills and knowledge to guide members to sound financial decisions. Especially when so many face uncertain economic times, our team finds purpose in serving you. They connected with over 131 organizations through our Community Difference Project, sharing their time and monetary giving.
With a focus on providing phenomenal experiences, we enhanced our digital services with CardSWAP and ClickSWITCH. Quick, automated online features that help you in switching direct deposits and new credit or debit card information. Coupled with the thousands of you utilizing the new digital financial tools and SavvyMoney credit reporting, we are enhancing your own knowledge and personal interaction with your finances.
Your engagement with your credit union created a record year in loan growth! We have also reached new heights with over 61,000 members and over $750 million in assets. Over 4,000 surveys were returned, read, and acted upon through our Voice of Member program. Thank you for giving us the opportunity and your feedback to ensure we can respond to your needs. You also voted us Best of the Best Loan Experience again! The coveted Best of the Best awarded is given each year to credit unions that have consistently provided exceptional member service, as reported by their own members.
As a Community Development Financial Institution, we’ve received multiple grants that have allowed us to invest even more in building thriving communities. Our concentration is on local Community Center services, getting people and families into housing, and literacy. I encourage you to make use of our Free Little Libraries at each branch; empowering children and adults the opportunity to discover a personally relevant book to read that is not limited by time, space, or privilege.
To ensure your credit union stays vibrant, the Board worked with the Leadership team to produce a new 18-month strategic plan that will carry us into the future. You can expect elevated, inclusive products and services, optimized lending experiences, accessible communication channels, and an enriched brand.
In the cooperative structure of credit unions, your savings becomes another member’s loan. Refer your family, friends, neighbors, and local businesses to us. Together, we cooperate in financial wellbeing for all. Our team is proud to have served you in 2022.
Robert G. Cooper
Chairman of the Board
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