2024 Best of the Best - Online Banking

Members First proudly emerges as a recipient of the esteemed 2024 Best of the Best award for Online Banking experience, an honor presented by MemberXP, a leading CX program offered through CU Solutions Group.

This distinguished award acknowledges credit unions that consistently excel in delivering exceptional service, reflecting their commitment to member satisfaction.

In 2023, over 300,000 MemberXP surveys were completed nationwide among nearly 8 million credit union members, spanning all 50 U.S. states and extending into Canada. These surveys featured custom questions triggered by various member engagements, providing valuable insights across a broad spectrum of financial interactions, from account openings to loan applications.

The annual competition centers on two universal CX metrics – Net Promoter Score (NPS)® and Member Effort Score (MES) – meticulously identifying and verifying the top 25% of performers in each financial experience category, leading to the presentation of the Best of the Best awards. Members First Credit Union proudly stands among this elite group, exemplifying excellence in member satisfaction and service delivery.

"We are thrilled to receive this recognition," stated Bethany Dutcher, Vice President of Marketing at Members First. "Our members throughout Michigan took the time to share their feedback, which we highly value. We continuously allocate resources to enhance our members' experiences, and our commitment to being a steadfast partner in providing financial support and guidance for our community is fundamental to our mission. I take great pride in our team for making this commitment a reality for our members."

"Fostering member loyalty amidst growing competition from financial institutions and Fintechs is a formidable challenge,” affirmed David Dean, COO for CU Solutions Group and leader of the MemberXP business unit. “However, credit unions that successfully engage members and harness their valuable insights not only distinguish themselves, but also wield the power to catalyze positive change within the organization. The recipients of this award attentively listened to the needs and desires of their members and took decisive actions based on that feedback, leading to remarkable results. Congratulations to this year's member experience leaders."